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<b>DTC ROAS = DTC Channel Revenue / Ad Spend</b>

Direct to Consumer (DTC) Return on Ad Spend (ROAS) is a measurement looking exclusively at DTC revenue vs Ad Spend. This is helpful to use as a benchmark and watch how it changes over time.

DTC ROAS = DTC Channel Revenue / Ad Spend
Direct to Consumer (DTC) Return on Ad Spend (ROAS) is a measurement looking exclusively at DTC r...

DTC ROAS

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