New Pentane Feature for Managing Tariff Impact & Profitability
Access the Command Center Dashboard: Start in the executive dashboard to track key KPIs and metrics relevant to your business’s financial performance.
Navigate to the Guidance System: Move to the guidance system, which integrates expense, revenue, and advertising data via APIs, pulling in real-time business spending and earnings.
Set Your Profit Goal: Define your profit target (e.g., break-even or a 10% net margin) and select a timeframe (e.g., 30 days) to align with your business objectives.
Adjust Ad Budget with Slider: Use the slider to increase or decrease your ad budget, revealing the minimum return on ad spend (ROAS) needed to achieve your profit goal.
Compare with Historical Data: View last period’s performance (e.g., $59K ad spend, 5.17 ROAS, $305K sales, 36.6% contribution margin, $19K net profit, 0.79 conversion rate) for a historical benchmark.
Factor in Tariffs: Add tariff impacts (e.g., a 30% tariff on cost of goods, automatically tracked via APIs) to see how performance metrics must adjust to maintain profitability.
Test Pricing and Expense Scenarios: Experiment with pricing changes (e.g., a 20% price increase, dropping conversion rate from 0.79 to 0.64) or expense cuts to understand their effects on ROAS and conversion rates.
Visualize and Track Results: Use the dashboard to graphically view KPIs, add trend lines, or layer data to identify trends and overlaps, helping you monitor the impact of your adjustments over time.
You can reach out to [email protected] or [email protected] and we are happy to help.